The Influence of Psychology, Sociology, and Technology on Mass Communication
Abstract
Mass communication is a dynamic field influenced by various disciplines, including psychology, sociology, and technology. Psychological factors shape audience perception, emotional responses, and cognitive processing of media messages. Sociological aspects determine the role of media in shaping public opinion, cultural norms, and social structures. Technological advancements continuously transform the way information is produced, distributed, and consumed. This paper explores the intricate relationship between these three fields and their collective impact on modern mass communication.
How to Cite This Article
Dr. Ankit Verma, Meena Rathi (2025). The Influence of Psychology, Sociology, and Technology on Mass Communication . Global Multidisciplinary Perspectives Journal (GMPJ), 2(2), 07-08.