Abstract

The transition to a green economy necessitates the development of sustainable business models that integrate business strategy, sustainability, and economics. This article explores the conceptual frameworks, methodologies, and practical applications of sustainable business models within the context of the green economy. By examining case studies, theoretical models, and empirical data, this study identifies key strategies for businesses to achieve sustainability while maintaining economic viability. The findings suggest that sustainable business models are not only environmentally beneficial but also economically advantageous, offering long-term resilience and competitive advantage. The article concludes with recommendations for policymakers, business leaders, and stakeholders to foster the adoption of sustainable business practices.