The Role of Government Policies in Developing E-Commerce in Emerging Markets: A Managerial Perspective
Abstract
This study aims to investigate the impact of government policies on the development of e-commerce in emerging markets focusing on the managerial perspective within the context of Iraqi small and medium sized enterprises (SMEs). A quantitative research approach was adopted and data were collected using a structured questionnaire administered to 292 managers from SMEs in Iraq. The data were analyzed using Smart-PLS software based on Partial Least Squares Structural Equation Modeling (PLS-SEM). The model examined the effect of three independent variables, including infrastructure and support, policy awareness and implementation, and regulatory environment on E-commerce. The results revealed that both infrastructure and support, and the regulatory environment have significant and positive impacts on e-commerce. However, Policy Awareness and Implementation did not show a statistically significant effect. This study is relevant to researchers and practitioners in fields such as e-commerce, public administration, digital policy, and business management. It provides valuable insights for governments, digital policymakers, and entrepreneurs. The originality of this study lies in its managerial level analysis and its use of an integrated model that empirically examines policy impact using validated constructs within the context of an emerging economy.
How to Cite This Article
Marwah Kamil Azeez (2026). The Role of Government Policies in Developing E-Commerce in Emerging Markets: A Managerial Perspective . Global Multidisciplinary Perspectives Journal (GMPJ), 3(3), 11-18. DOI: https://doi.org/10.54660/GMPJ.2026.3.3.11-18